Appointment Confirmation

Automotive · 3 minutes

Intent: A booking is a plan, not an event. Confirmation is what turns one into the other.
Objective: Protect the show rate without nagging.
Context: Time, vehicle, who they're meeting, and what has been prepared for them.
Don't: Send a bare reminder. Confirm on a channel they didn't consent to. Confirm three times.
Next step: Confirm with something in it for them — what will be ready when they arrive.
Escalate: Unconfirmed inside 24 hours → risk queue, with severity by proximity.
Measure: Confirmation rate. Show rate on confirmed versus unconfirmed.

THE EXCHANGE

Rep

Tomorrow at 5:30 with Ron. The RAV4 is off the lot and the appraisal on your Corolla is done, so we can talk numbers instead of doing paperwork. Reply if anything changes.

Every playbook ends in a conversation. A playbook without dialogue is a memo.

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