ARK BUSINESS INC.  /  MARKETING · SALES · OPERATIONS WINNIPEG, CANADA
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PLAYBOOKS / 006

PLAYBOOK 006

“Not Yet”

Automotive · 3 minutes

Intent
A real timeline, stated honestly. Treating it as an objection is how you lose it.
Objective
Record the timeline, agree the next contact, and leave.
Context
What would have to be true for them to move, and when.
Don't
Ask what it would take to earn their business today. Set a fake deadline.
Next step
Agree a date and a reason to make contact on it. Write both down.
Escalate
None. The record moves to a patient lane with a scheduled why-now.
Measure
Kept-appointment rate on scheduled future contacts.

THE EXCHANGE

Customer

Not until the lease is up in March.

Rep

Then March it is. I'll reach out in early February with what's landed in your range — that gives you a month to look without a deadline. Email or text?

Every playbook ends in a conversation. A playbook without dialogue is a memo.

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