PLAYBOOKS / 004
Trade-In Inquiry
Automotive · 5 minutes
- Intent
- They want a number. Underneath it, most of them are deciding whether a change is affordable at all.
- Objective
- Give a defensible range with the basis attached, and open the buying conversation the number implies.
- Context
- Year, trim, mileage, condition, and whether there is money owing.
- Don't
- Quote a number you cannot stand behind. Withhold the range to force a visit. Merge an AI inference with a verified fact.
- Next step
- A labelled range plus the short list of what still needs verifying to make it firm.
- Escalate
- A committed offer requires a named human's approval. An inference never becomes an offer by itself.
- Measure
- Inquiry → appraisal completion. Appraisal → appointment. Range-to-final variance.
THE EXCHANGE
Customer
I'm not ready to buy. I was just wondering what my truck is worth.
Rep
Totally fair. Send me the mileage and trim and I'll give you a real range instead of a guess — no need to decide anything today.
Rep
Range is $31,400–$33,800. It firms up once we've seen the tires and confirmed the service history — those are the two things that move it.